The hospitality
social media
summit
Turn social into a powerful revenue engine, driving direct bookings, stronger demand and protecting reputation.
2 days live + 6 months access
Internationally accredited
Headliner & Co-producer
Whitney Reynolds
Early bird offer:
from£425
Offer ends 25 AUG ’26
An internationally accredited sprint to sharpen positioning, build a bespoke social media strategy, and leave with ready-to-use playbooks, templates, and KPI dashboards.
Can't make London? Online access available from £195
You're posting.
You're
investing.
But is it working?
Social now shapes how guests discover, decide and book. It's where revenue and reputation are won or lost — every day. Yet most teams are stuck in the same loop:
Busy, not impactful:
lots of posting, limited impact on bookings, covers or enquiries
No operating system:
strategy, campaigns, creators and paid aren’t connected across teams
Approval drag:
great ideas die in reviews; execution is slow and inconsistent
Measurement gaps:
UTMs, KPIs and reporting aren't clean — so ROI is hard to defend internally
Algorithms + AI shifted the game:
old playbooks fade fast; precision and systems now beat volume
That’s exactly what this 2-day sprint fixes:
clearer decisions, faster execution, and proof you can take to leadership
The 2026 theme:
Social that sells
It’s easier than ever to use social to drive action at all levels of the marketing funnel. Here, you’ll build a social strategy that does just that.
What we solve in 2026
Rights & compliance
Content bottlenecks
Proving ROI 
Partner briefing
Crisis flow
Brand personality
Leveraging AI
Global resonanceWhy it’s worth your
time and budget
Who’s it for
For teams ready to own revenue and
reputation through social
Best suited for marketing and commercial leaders responsible for:
Ideal for mid- to senior-level roles
Ambitious specialists are also welcome — especially those who help shape strategy
A next-gen, blended experience
Best of both worlds: 2 days
in the room + 6 months
of digital follow‑up
Pre‑summit
Explore cases & quick‑start prompts (optional light pre‑work).
During the summit
Decide and build live, with real-time reviews and export-ready hand-offs.
Post‑summit
AI‑tuned Hub — templates, sprints & mini‑courses - 10X your marketing.
AI Hub - your 6-month execution edge
The digital side of the experience: an always‑on, hospitality‑specific library with AI‑powered helpers, templates and updates so the work you start in London keeps getting better after you leave the room.
Programme highlights
A few of the standout moments across the two days. Full session titles, timings and lab options are on the programme page.
The Strategy Masterclass
Proven frameworks. Real hotel case studies. Decisions the boardroom respects. You leave with a Strategy on a Page ready to leadership sign-off.
Fri • Sep 3 • 12:00PM - 14:00 ET
Strategy First.
Everything Else Follows.
Why strategy, not a posting plan, is
the foundation of social that sells.
You leave with
Fri • Sep 3 • 12:00pm - 14:00 ET
Aim Smart: Who You Need
and Where They Scroll
Turn business goals into precise audience segments and the
few channels that actually convert them.
You leave with
Fri • Sep 3 • 12:00pm - 14:00 ET
The Scroll Economy:
Content That Converts
Build the content pillars, formats and calls to action that
move the needle.
You leave with
Fri • Sep 3 • 12:00pm - 14:00 ET
Brand Personality on Social
Translate brand values into a voice, a reply style and visual
guardrails your team can use tomorrow.
You leave with
Fri • Sep 3 • 12:00pm - 14:00 ET
Stop the Noise:
Tactics That Actually Work
A sharp filter for what is worth testing, and what to ignore.
You leave with
Fri • Sep 3 • 12:00pm - 14:00 ET
Measure What Matters:
KPIs That Prove It
Ladder metrics from goal to guest
behaviour to KPI, and cut the vanity noise.
You leave with
Fri • Sep 3 • 12:00pm - 14:00 ET
Wrap and Win: Your Plan, Finished
Turn ideas into decisions and close
the questions blocking you.
You leave with
Fri • Sep 3 • 12:00PM - 14:00 ET
Strategy First.
Everything Else Follows.
Why strategy, not a posting plan, is
the foundation of social that sells.
You leave with
Eight Labs, Eight Working Systems
Day 2 is hands-on. Eight 90-minute labs, each led by a hospitality social specialist, each ending with a working asset you can put to use straight away. This is where strategy becomes execution.
Fri • Sep 3 • 12:00pm - 14:00 ET
Winning Hearts Worldwide:
Social for International Guests
Pick your top two international markets and build
a focused plan to reach and convert those guests.
You leave with
Laura Ferrari
Stefano Della Schiava
Fri • Sep 3 • 12:00pm - 14:00 ET
Own the Conversation:
Social Care and Reputation
Turn guest replies into loyalty and faster resolution,
with templates, an escalation map and the metrics
leadership cares about.
You leave with
Santiago García Solimei
Fri • Sep 3 • 12:00pm - 14:00 ET
Winning Hearts Worldwide:
Social for International Guests
Pick your top two international markets and build
a focused plan to reach and convert those guests.
You leave with
Laura Ferrari
Stefano Della Schiava
What you’ll
leave with
Not just notes — walk out with decisions made, plans built and tools your team can use immediately
A social strategy blueprint
A clear, digestible strategy that's exec-ready and tied seamlessly to business goals.
Playbooks & ways of working
A 90-day plan mapped by channel — what to post, what to run, and when.
Crystal clear measurement & reporting
A focused KPI shortlist that enables you to tie your efforts to business outcomes.
90-day content & campaigns plan
A realistic 90-day content and campaign plan mapped by channel.
Dual international accreditation, included
Earn CPD credits and internationally recognised certificates by completing the London edition. One of the only hospitality social media events offering certified professional development — a clear signal this isn't "just another event”.
London faculty
Learn from the people shaping hospitality social media at the highest level
Co-producer & headliner
Whitney Reynolds
Former Global Director of Social, IHG and Kimpton — one of the most influential voices in hospitality social media.
Built Kimpton’s acclaimed social presence and led portfolio-wide social performance across InterContinental, Hotel Indigo, Holiday Inn, Crowne Plaza and other flagship brands.
Multiple award-winning hospitality marketer, including Brand Innovators “40 Under 40”and Skift“Best SocialPresence – Hotels”
Featured faculty leads
LauraFerrari
Co-founder SHIFT
Collective
Former Director
of Social Media at Hyatt EMEA
Led Hyatt
Social Across
30+ Countries
Stefano Della Schiava
Co-founder SHIFT Collective
Former Head of Nespresso Content Studio & Business Director Toyota Europe @ WPP
Built premium content
systems for global
brands
Santiago García Solimei
Former Global Director of Social Media and Brands PR, Meliá Hotels International
Founder, Unfiltered Mindsets
Led Meliá to become a
hospitality social leader
Ben Lilly
Founder and CEO, Giant Leap Digital
behind award-winning
campaigns for luxury
hospitality brands including
Chenot and Corinthia Hotels
TomSmee
Head of Social,
80 DAYS
shaping social strategy
and content for leading
hospitality and travel brands
More speakers coming soon
We're assembling a line-up of leading hospitality social strategists and operators. Subscribe to be the first to know when new speakers are announced.
Secure your spot
Join in London, or access the programme
online from anywhere.
3-4 September 2026
@Chicago Booth London
Attend in London
The full two-day summit experience: live labs, peer exchange, in-room working sessions and full triple international accreditation. Includes six months of HoSS Digital Hub access.
from:£425
Online Pass
Access key sessions, selected labs, replays, templates and the Digital Hub from anywhere. Includes CPD credits. Built for international teams and marketers attending remotely.
Need help?
hello@hoss.eventsPartners
Partner
with
Hospitality
Social
Media
Summit
Align your brand with hospitality’s most focused social media summit—senior decision-makers, two intensive days, and six months of digital visibility via the AI Hub.
Venue &
practical info
Chicago Booth School of Business
A world-class business school setting in the heart of London — purpose-built for high-impact workshops and executive-level learning.
Schedule at a glance
Coffee breaks and lunch included on both days.
Organiser & producer
an innovation-led hospitality learning provider blending world-class expertise, AI powered technology, and science-backed learning design.
Global
Delivered in 15+ countries across hotels, resorts, destinations and adjacent sectors.
Operator-led
Built with senior leaders from IHG, Kimpton, Hyatt, Four Seasons and more.
Certified
Triple international accreditation. Recognised, career-visible learning you can trust.
London
summit news
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