GEN PLUS Group

GEN PLUS Group joins the Hospitality Social Media Summit as PR & Media Partner, while also bringing its expertise directly into the Day 2 programme with a dedicated session.
A global independent group of agencies, GEN PLUS brings together strategy, PR, digital, social, creative, content, production, talent and trade representation within one international network.
With two decades of experience in tourism and hospitality, the group combines global scale with deep sector expertise — working across destinations, hotels and resorts, aviation and some of the world's most recognised travel brands.
Global Travel Expertise
Travel isn't simply one sector within the GEN PLUS portfolio.
It is an area the group has worked across for two decades — from destination positioning and international PR to hotel storytelling, social strategy, influencer activation, content, brand films and travel trade representation.
Its work sits at the intersection of brand, destination, culture, content, media and commercial demand.
Across the group, that expertise extends from helping destinations build visibility in key international source markets to creating campaigns and content designed to make people stop, discover — and travel.
Selected Travel & Hospitality Clients + Work












Alongside a wider portfolio spanning global brands including












Global by Design
A network extending across Europe, the Middle East, Asia, Africa, Australia and the Americas — with GEN PLUS teams and partners able to bring local market knowledge into global brand strategy.
One Group. Multiple Disciplines.
Different disciplines. One connected view of the brand
GEN PLUS Group
Your One-Stop Shop For Holistic Brand Storytelling
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