Opposite Land Productions
Opposite Land Productions joins the Hospitality Social Media Summit as Official Video and Content Partner, capturing HoSS London across film and photography throughout both days of the programme.
Opposite Land is a creative production company handling the full production process in house, from creative strategy and concept development through filming, editing, post-production, animation, VFX and 3D. The company works across hospitality, food and drink, events, sport, property and technology.
How they work
Opposite Land builds a bespoke team for each project, drawing on a network of directors, shooters, editors and creative specialists with backgrounds in film, television and digital.
That means every project is built around the brief, with the right specialists brought together for the work and the flexibility to scale up or mobilise at short notice.
It is an approach particularly suited to live events, active venues and locations where moments happen once and cannot simply be recreated.
Meet Sam Palmano
Founder and Director, Opposite Land
Productions
Sam Palmano spent ten years as a Producer/Director on ITV's This Morning before founding Opposite Land.
Live daytime television demands storytelling built to a fixed schedule, with unscripted contributors and no second take, and that discipline still underpins how he works today.
Sam founded Opposite Land to apply broadcast production standards to brand content, combining creative direction with a team able to take a project from initial concept through production and final delivery.
He now leads projects across the UK and internationally, while continuing to direct and work on set himself.
Clients
Opposite Land builds a bespoke team for each project, drawing on a network of directors, shooters, editors and creative specialists with backgrounds in film, television and digital.
Its hospitality work spans pubs, bars, clubs, venues and hotels, with a focus on capturing the atmosphere and personality of the experience itself.
Food and drink production combines camera, lighting and styling to create work built for both campaigns and digital channels.
E1 Team Monaco
Opposite Land is Official Media Partner to E1 Team Monaco, producing film and photography around the team's first season in the UIM E1 World Championship, the all-electric raceboat series.
The remit covers the full race weekend; pilots, behind-the-scenes access, sponsor and partner content, interviews and rapid-response coverage as events unfold.
At the team's home race in Monaco, that included capturing its first pole position and first trophy.
Race weekends mean restricted access, changing schedules, fast turnaround and very little opportunity to reshoot. That combination of speed, access and judgement translates naturally to live event production.
Content built for distribution
Opposite Land delivers across the full content requirement rather than a single finished film: hero films, campaign assets, social cut-downs, photography, motion graphics and fast-turnaround event content.
For larger events, the team can edit on site, allowing material captured during the day to move into social channels while the event is still happening.
Behind the scenes
Capturing HoSS London
On 3 and 4 September 2026, Sam and the Opposite Land team will film the Hospitality Social Media Summit across both days.
Coverage includes the Strategy Masterclass on Day 1, the practical labs on Day 2, faculty interviews, delegate perspectives, networking and the wider atmosphere of the programme.
The partnership will also produce the main HoSS film and a wider footage library designed to carry the ideas, people and energy of the Summit well beyond the two live days in London.
Meet Opposite
Land Productions
Explore Opposite Land's work, team and latest productions.
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